Shirley He

Team Member

Shirley is a Principal Data Scientist at Swiss International Airlines, where she leads initiatives in customer personalization and loyalty analytics, leveraging data to create tailored experiences that drive engagement and retention. With deep expertise in recommender systems, machine learning, and the aviation industry, she drives the strategic roadmap for AI products and services that enhance customer experience.

Passionate about lifelong learning and supporting women in technology, Shirley actively teaches data science and facilitates knowledge exchange across organizations and beyond. She is committed to building community, creating spaces for collaboration and expertise sharing that foster innovation. Through her work, Shirley demonstrates how technical leadership and community building can converge to create lasting impact in both business and the broader data science ecosystem.