SHIRLEY HE

Principal Data Scientist @ Swiss International Airlines

Shirley is a Principal Data Scientist at Swiss International Airlines, where she leads initiatives in customer personalisation and loyalty analytics, leveraging data to create tailored experiences that drive engagement and retention. With deep expertise in recommender systems, machine learning, and the aviation industry, she drives the strategic roadmap for AI products and services that enhance customer experience. 

Passionate about lifelong learning and supporting women in technology, Shirley actively teaches data science and facilitates knowledge exchange across organisations and beyond. She is committed to building community and creating spaces for collaboration and sharing expertise that foster innovation. Through her work, Shirley demonstrates how technical leadership and community building can converge to create lasting impact in both business and the broader data science ecosystem.